Category: The Blog

Ideas to Engage your Audience with YouTube Videos

If you’re keeping up with things in the social media world, you’ve probably noticed that YouTube has become one of the most popular platforms! As business owners, we’re always looking for new and exciting ways to reach our audience and YouTube has made this possible in a whole new way! While each social media platform gives us great opportunities to share our story, YouTube is the best place for uploading and sharing your videos. As we all know, people are visual creatures, so you can imagine the kind of wonderful doors this could open for you!

One of the best ways to get your audience engaged and talking is to simply share what you’re all about in a creative way! No really. It’s that easy! Write out a script or speak from the heart about your products and/or services and you’re sure to see a rise in traffic to your website and other social media profiles. People appreciate when you take the time to film something worth while and edit it properly. It may seem too simple to be true, but having a video that almost serves as your “mission statement” can really do wonders! Just remember to speak about why you believe in what you do to really make your point hit home!

Another great way to connect with your customer base is to add a little creativity into your videos! I once saw a business upload a news-like video to their channel that highlighted all of their new products that they had available. I thought this was brilliant! Instead of droning on about a list of new things, they made it fun to watch and even poked fun at themselves and the news stations that we all watch each morning. Something as simple as this can really resonate with the people watching. Make yourself known for creating fun and inviting content and your YouTube fans will do the rest!

Also, make sure to ask your viewers to “subscribe” if they’d like to hear more. You’d be surprised at what a difference this can make. When people subscribe to your channel, they will receive notifications on their smart phones and through their email. Now that everything is digital, they can easily share this information with their friends and family on their own social media sites. If you’ve created something fun and/or full of good content, your viewers will take notice and immediately share this with their own followers. It only takes one person sharing a video to gain hundreds of new followers.

To piggy back off of that last statement, you must remember that sharing is caring! If you want people to take notice, you have to make sure your video is everywhere they will look! We’re so proud that Sociamonials allows people to do just this! We created our platform so that people can easily record and share videos to YouTube, Facebook, Twitter and LinkedIn to save time. You can also track how much traffic, leads and revenue your videos are generating. With seamless integration like this, you’re bound to create a lively YouTube audience!

Do you have a YouTube channel? If so, leave it in the comments below and we’ll make sure to connect with you!

The Importance Of Social Media Management

by Kelly Jamison

We all know and understand that social media is a huge part of the business world as we know it today. Being on social platforms can often mean the difference between a Company’s success or failure. I’ve heard many people’s resentment over this, but, when it comes down to it, they just simply aren’t embracing change. If you think about it, so many changes occur each year in the world. 2014 certainly isn’t the same as 2015, and that trend will continue over the years. So, my question to you is: why isn’t everyone embracing social media for the amazing gift that it is? I feel like people see social platforms as this scary uncharted territory, but fail to see the amazing uses behind it. Social platforms are free advertising, a fun and easy way to connect with people all over the world and simply the best way to connect with a younger generation.

So, now that we’ve stopped viewing social sites as a chore instead of an amazing tool, let’s talk about why it is so important to have a social media management solution. This, of course, can be several different things: a myriad of disparate tools cobbled together to post messages to social media, or a platform that has everything in one place. The possibilities to management solutions are widely available to you, but, surprisingly, not everyone takes advantage of this fact. The bottom line is: people don’t want to work with a business that doesn’t seem organized, and this includes your online presence. After all, the first thing we do when looking at a new restaurant or doctor is read the reviews other people have left online for us. Why wouldn’t this be the same for your business? If you want people to know who you are and what you have to give, a well- done online persona is imperative.

No matter which management solution you choose (I mean, we have a pretty good all-in-one solution. We had to put at least one shameless plug in here), you need to understand that you and/or your team are using it as a way to keep your online business world organized and of value to your customer base. Think of it not as a chore you have to uphold, but as an incredible way to show people you are worth all the hype. The internet allows us to connect with others that we may never have had the chance to otherwise, so why wouldn’t we do everything we could to make sure what they are seeing of us is top notch? To me, it seems like the logical thing to do. Make sure you have an incredible team and system in place so that the online world is getting the best possible view of you. After all, the internet is here to stay so we might as well use its incredible tools to further our business ventures!

Which Social Media Management Solution do you use?

Coordinate your Content Marketing Strategy with a Content Calendar

by Kelly Jamison

As the new year approaches, you may be starting to think about how to better your business. We all start out with big resolutions that we plan to implement but somewhere along the way we get derailed. Why do you think this is? I’ll tell you in two words: no organization. If you want to be successful for the year ahead, you need to put yourself into a position that will allow your goals to flourish. For business, developing a good content marketing strategy is one of the biggest challenges that we face. One of the best ways to do this is to coordinate your content marketing strategy with a content calendar.

So, where do you begin? The first thing you need to do is go month by month and write down on your content calendar any big events, holidays or important points that you need to remember. This will give you a starting place when looking at your content for the year ahead. It’s also important for you to clearly write out all the goals you have and your initial plan to make them happen. By doing this, you can clearly see what to expect in the next year and start to think about what you want your individual content to be like.

When thinking about your new content to write on your content calendar, keep in mind who your audience is and what they would like to see. Without considering you audience, you may as well not have a content strategy to begin with. Take some time to get to know your audience and feel free to ask them what they would like to see in 2016. After all, what’s the point of having content at all if you have no audience to view what you’ve worked so hard on? Be sure to brush up on your social media listening skills so you to quickly learn what is important to your audience.

Another point to consider when making a content calendar is working on gaps in your schedule. You’re probably busy planning for all the big events and product launches but don’t forget to plan for everything around those. It’s easy to get caught up in what feels like the most important dates of the year, but each and every day needs to be considered. After you’ve taken time to think about all the big dates, make sure you are also taking time to decide what information you’ll be sharing in between those important days of the year.

One of my favorite parts of creating a content calendar is planning for special themes. It’s something that I find people get really excited about, and it looks even better when you’ve taken the time to make something a little more special for your audience. Not only will these themes make it easy for your content curators to develop ideas and posts, but they are also helpful for advertisers and guest contributors.

Finally, before you’re finished getting organized for this year’s content calendar, think about how you plan to release this information. Timing really is everything in the online world and this is something you need to consider if you want your business to be successful. Knowing when your audience is online and the best times of the day to release content can mean the difference between a smooth year and a rocky time ahead.

What does your content calendar for 2016 look like?

By tuning in and watching what is important to your audience, you will most certainly find places where you could better your Company

A Guide to Social Listening for Improving your Marketing Strategy

By Kelly Jamison

Can you believe we now have so many opportunities to engage with our customer base? Before the arrival of Facebook, Twitter, and the various other social media networks, we didn’t have the option to become so close with the people that use our products and services. Now that we have such powerful online tools, it stands to reason that we should do anything and everything that we can to use them properly. After all, social media is about connection and consistency. Without these, we can’t expect to fully understand what our targeted audience is really looking for from us.

So, why is it so important to actually listen to social media? There is a lot of information behind why marketers do what they do, and this week I wanted to go into these points with you. Believe me, the advertisements and blog posts you see each day aren’t just random. If a marketer is doing their job, they are gathering information with every comment, like and re-tweet.

One of the most important issues you can become aware of through social media are the problems that your customer base is facing. By tuning in and watching what is important to your audience, you will most certainly find places where you could better your company. Take a look at any complaints that are being made and use this time to not only assure your customers that they will be fixed, but also that their input helped bring this issue to your attention. By doing this, you are being provided with very important information while addressing issues that will ultimately make your customers appreciate what you do.

Did you know that there is always more to learn about your brand? It’s true! Even if you think you know your brand backwards and forwards, there is always something more to be said and more to find out! What are your customers saying about your brand and what are their thoughts surrounding your products and services? Leveraging this information will improve your content marketing, SEO and PPC strategies. Pay special attention to who is talking about you the most and where they are from.

Finally, I want to address this last point which is that you’ll start to build a community. With social media, this is really the end goal. You want to get the word out while connecting with millions of people who find joy, help or significance in any way out of your product or service. By listening to their needs and being active about fixing issues, you are showing your new community that you are listening and ready to take on more! No one wants to work with an organization that doens’t seem to care about their customers. Show your audience that you can by listening in the one place you know they’ll be talking- online.

On which social media network does your customer base talk to you the most?